Mrs Hibicus, Brown Snail or moma Pie ? Who did I want to be?
An earthy metaphor , a native name , a colour association, a textile tail or me as the narrator.
I was looking for a name in all the directions.
I think I was most excited about the earthy metaphoric connection and a native sound to the brand.
After multiple sessions of brainstorming with awesome people, we called ourselves MUUYEE. Which means an ANT in konkani.